What is K-beauty?
K-beauty: Skincare Made in Korea
What is K-beauty?
Korea has established itself as the third-largest global exporter of cosmetics, just after France and the United States. K-beauty is now making its way into our bathrooms.
It's called K-beauty, or "skincare made in Korea." K-beauty, therefore, refers to the "Korean beauty routine." It particularly appeals to Asian consumers and increasingly to European, especially French, consumers, thanks to the import of brands manufactured in Korea and newly sold in parapharmacies.
The principle of K-beauty: layer upon layer, step by step!
It is also spreading through social media and viral trends like "glass-skin" or "slugging."
Why choose K-beauty?
K-beauty is interesting for its innovative and cutting-edge approach. It uses advanced technologies and innovative active ingredients less known in the West. K-Beauty emphasizes the following three pillars:
- Skin cleansing
- Skin hydration
- Skin protection against UV rays using SPF
K-beauty is also a fusion of advanced technology and ancient Asian knowledge.
The products are often very gentle and non-aggressive.
Who is K-beauty for?
K-beauty is for anyone who wants a very comprehensive beauty routine. It is sophisticated and can be intimidating for a beginner in the field.
What are the steps of a K-beauty routine?
- Oil-based cleansing (double cleansing)
- Water-based cleansing (double cleansing)
- Exfoliation (1 to 2 times a week)
- Hydrating toner (balances pH and hydrates)
- Essence (prepares for hydration)
- Serums
- Masks
- Quartz self-massage
- Eye cream
- Moisturizer
- Sun protection
The number of serums can be adjusted. An oil can be added between the serum and cream application.
K-beauty vs. Made in France: What to choose?
Common ground between French and Korean skincare: minimal makeup use and the pursuit of healthy skin. This glow can only be achieved with appropriate skincare techniques and well-established routines.
The French trend leans towards a minimalist routine, "naked beauty," limiting steps (3 to 5 steps) and focusing on quality, well-dosed active ingredients. An encouraging approach for the planet. French skincare is more simplified. "Made in France" emphasizes research into the naturalness of the finished product. Controversial active ingredients are banned from formulas, and strict legislation ensures this compliance. Initially, "made in France" highlighted indications like "anti-aging" or "anti-acne" with very complex and rather incomprehensible formulas. This trend is now giving way to more transparency and naturalness, as is already the case in Korean routines.
K-beauty involves accumulating beauty steps (6 to 12 steps) as explained earlier. It is more sophisticated but can be intimidating for someone new to the field. K-beauty products rely on noble and unique active ingredients such as ginseng, tea extracts, hyaluronic acid, rice powder, propolis, Asana Centella, or Albizia julibrissin.
Our advice? If you're hesitating between French and Korean, choose to try the French Filler brand, cosmetics made in France and inspired by Korean routines and secrets! To try it is to adopt it.